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Videos

New consumerism (Spanish)

The world is facing a power shift: emerging countries are affecting the way the people consume on a global level. This "new consumerism" has a direct impact on revenues, but there is no clear understanding of how these changes affect consumer...

Catalogue: Latin America 2016: Research Renovation
Authors: Alejandro Tanco, Steve August
June 15, 2016
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Citation

Tanco and August (2016a, June 15). New consumerism (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-consumerism-spanish-


Research papers

New consumerism

The world is facing a power shift: emerging countries are affecting the way the people consume on a global level. This "new consumerism" has a direct impact on revenues, but there is no clear understanding of how these changes affect consumer...

Catalogue: Latin America 2016: Research Renovation
Authors: Steve August, Alejandro Tanco
April 13, 2016
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Citation

August and Tanco (2016a, April 13). New consumerism. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-consumerism


Research papers

A funny thing happened on the way to our insights

How do we confront the unexpected? Sometimes on the road to the final report, we encounter surprise insights that speak to an entirely different set of business issues, and we are forced to choose what we do with this new information.This...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Steve August, Shannon Danzy, Tara Franz, Julie Schiller
Company: FocusVision
November 18, 2015
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Citation

August, Danzy, Franz and Schiller (2015a, November 18). A funny thing happened on the way to our insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-funny-thing-happened-on-the-way-to-our-insights


Research papers

Minding the product transition gap

Every time a consumer makes a product transition, there is an opportunity to either lose or win that consumer. It is crucial to understand the drivers behind consumer product transitions, as these decisions can cumulatively represent millions of...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Steve August, Andrew Sauer
June 23, 2013
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Citation

August and Sauer (2013a, June 23). Minding the product transition gap. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/minding-the-product-transition-gap


Videos

Making cross cultural qual work in a connected world

Panel Discussion Moderated by:Steve August, Revelation, USAParticipants:Andrew Vincent, Waves, UKAnupama Wagh Koppar, L’Oreal, IndiaEdward Appleton, Avery Zweckform, GermanySandrine McClure, Added Value, France

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Steve August, Andrew Vincent, Anupama Wagh-Koppar, Sandrine McClure, Edward Appelton
June 15, 2013
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Citation

August, Vincent, Wagh-Koppar, McClure and Appelton (2013a, June 15). Making cross cultural qual work in a connected world. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-cross-cultural-qual-work-in-a-connected-world


Research papers

100 stories at our fingertips

Since its inception in the late 1990s, online qualitative research has been primarily confined to replicating focus groups via bulletin boards and chats. However, with the advent of Web 2.0 technologies such as blogs and RSS, the ubiquity of digital...

Catalogue: Qualitative 2006
Author: Steve August
October 8, 2006
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Citation

August, S. (2006a, October 08). 100 stories at our fingertips. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/100-stories-at-our-fingertips